Your website is your always-on digital marketing and salesperson. Research shows that about 60% of the sales process is over before a prospect connects with your sales team. Why? Because prospects are researching online. They want to self-direct their education process. This makes having a well-designed, educational website a must.
Google is expected to release a new mobile-first algorithm update early in 2018, which means your website must be mobile responsive and load fast in order to maintain or get search engine rankings. If you want to succeed in this increasingly competitive environment, refreshing your website is one of the best investments you can make to drive leads and revenue.
Please follow our blog as we will be posting website redesign best practices weekly to help make sure your company's website redesign project goes smoothly and generates the results you need.