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Networking

There is a common phrase in today’s world that goes, “It's not what you know, but who you know”. A larger amount of people are seeking higher education and getting degrees. This means that a vast number of people are entering the workforce than ever before thus increasing the competitiveness of the job market. I […]

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Facebook Testing New AR Feature for Ads

The social media powerhouse that is Facebook has been on the scene since 2004. Facebook has only gotten more and more popular as the years have gone by. More than one billion people use Facebook. With that staggering amount of people on one platform, it is inevitable that such a platform would be a playground […]

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Better Branding

Branding is essential for any business big or small. The brand of a business defines who they are and what they can offer. In today's highly saturated market, it is more important than ever to develop a brand that stands out and is clearly defined for the average user. It's easy for someone to remember […]

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Best Practice #2: Create A New Content Plan

Along with your website redesign, you will want to revisit your content. Survey your customers and gather user data from analytics. Create a plan that tells the story of your company’s current offering and how you help your customers. Then schedule the copywriting milestones to ensure that you have time to review and revise content before […]

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Best Practice #1: Analyze Your Current Site

An entire website overhaul might be a much larger project than what you need. To know what you need, run a website user testing experience on your site to decide if it warrants a full redesign or if you only need to tweak the design, content or conversion paths. And if the results of testing […]

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