Category Archives: Web

Best Practice #2: Create A New Content Plan

Along with your website redesign, you will want to revisit your content. Survey your customers and gather user data from analytics. Create a plan that tells the story of your company‚Äôs current offering and how you help your customers. Then schedule the copywriting milestones to ensure that you have time to review and revise content¬†before […]

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Best Practice #1: Analyze Your Current Site

An entire website overhaul might be a much larger project than what you need. To know what you need, run a website user testing experience on your site to decide if it warrants a full redesign or if you only need to tweak the design, content or conversion paths. And if the results of testing […]

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Website Redesign Best Practices For 2018

Your website is your always-on digital marketing and salesperson. Research shows that about 60% of the sales process is over before a prospect connects with your sales team. Why? Because prospects are researching online. They want to self-direct their education process. This makes having a well-designed, educational website a must. Google is expected to release […]

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