Branding is essential for any business big or small. The brand of a business defines who they are and what they can offer. In today's highly saturated market, it is more important than ever to develop a brand that stands out and is clearly defined for the average user.
It's easy for someone to remember a catching brand name, but it's another thing for a potential client to understand what it is that a brand does exactly. This is where the concept of brand identity comes into play. Brand identity is the collection of all brand elements that the company creates to portray the right image of itself to the consumer.One of the most important, if not the most important aspect of this brand identity is design.
“Your design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear.”- Deanna deBara
A strong design aspect will allow for better market that will draw in your desired clients and thus increase your presence in the market. Asking yourself constantly “How can we do better?” or “What sets us apart from competitors?” along with strong design will make for better branding in the long run.
Source: 99Designs- https://99designs.com/blog/tips/brand-identity/#brandidentity