An entire website overhaul might be a much larger project than what you need. To know what you need, run a website user testing experience on your site to decide if it warrants a full redesign or if you only need to tweak the design, content or conversion paths. And if the results of testing show that you need a full redesign, use that data as a benchmark against which to test your new design.
An example of an effective user test would be a simple five-second test. You show users your site for 10 seconds and then have them answer these questions about the design:
- What is the company name?
- Where would you find pricing information?
- What is the service or product the site provides?
- Do you think this site is trustworthy?
The answers will show you if you have strong branding and if your website conveys your unique value proposition and how easy it is to navigate.